I read a ton of books in 2018. Most them were fine. Five of them were great. I find myself continuing to bring up in conversations with friends, so I decided to share with you, my e-friends. Educated by Tara Westover [amazon] Wow. Educated is a WILD memoir: Westover grows up in a survivalist fundamental…

Relative Pricing and my Cognitive Biases — For our last company book club, I reread one of my favorite books: Dan Ariely’s Predictably Irrational. In the very first chapter he explains how relative pricing options can change decisions. In marketing, this specific way of using relative pricing is referred to as the “decoy effect” I’ve seen this…